EVOLVING THE PHOA IDENTITY
When redesigning the Peninsula Hands On Art logo, I wanted to keep the same bright, colorful, primary color palette. I also wanted to keep the focus on hands.
However, I wanted to simplify the design to make it less cluttered and busy. I wanted to make the name more readable. I wanted to move away from the hands looking skeletal. And I wanted to give the logo a new focus on the company being a teaching program, with the usage of an adult hand and child hand.